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2003 Writing Instrument Industry Statistics
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The table below summarizes our best estimates of how the writing instruments market broke out by product category in 2003.
| Category |
Units Shipped |
Proportion of Total Industry |
| ------------------------------ Pens ------------------------------ |
| Ball Point Pens |
4,095,000,000 |
41% |
| Retractable |
2,697,000,000 |
27% |
| Stick |
1,398,000,000 |
14% |
| Gel Ink |
276,000,000 |
3% |
| Roller Ball |
245,000,000 |
3% |
| Porous Point |
48,700,000 |
< 1% |
| Fountain |
16,800,000 |
< 1% |
| Total Pens |
4,680,000,000 |
47% |
| ------------------------------ Markers ------------------------------ |
| Highlighters |
112,900,000 |
1% |
| Permanent |
299,000,000 |
3% |
| All Others |
317,000,000 |
3% |
| Total Markers |
729,000,000 |
7% |
| ------------------------------ Pencils ------------------------------ |
| Mechanical |
549,000,000 |
6% |
| Cased/Wood |
3,395,000,000 |
34% |
| Colored |
649,000,000 |
7% |
| Total Pencils |
4,593,000,000 |
46% |
| Total |
10,000,000,000 |
100% |
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