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2007 Writing Instrument Industry Statistics
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The US market for writing instruments – excluding correction products – was approximately $4.93 billion in 2007 (vs. $4.91 in 2006). Correction products added approximately $1.25 billion (vs. $1.24 in 2006) to that figure to bring the overall size of the market for writing instruments – as defined in section one – to approximately $6.18 billion.
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PRODUCT
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UNITS SHIPPED 2007
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MANUFACTURER DOLLAR SALES 2007
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Pen Products
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Ball Point - Retractable
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3,008,000,000
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$2,009,000,000
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Ball Point - Stick
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1,613,000,000
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$432,000,000
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Gel Ink
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282,000,000
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$369,000,000
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Roller Ball
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261,000,000
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$320,000,000
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Porous Point
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50,000,000
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$37,000,000
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Fountain
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17,000,000
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$85,200,000
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Total
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5,232,000,000
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$3,253,000,000
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Pencil Products
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Wood Encased
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3,803,000,000
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$388,000,000
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Mechanical
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565,000,000
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$652,000,000
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Colored
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707,000,000
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$147,000,000
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Total
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5,081,000,000
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$1,187,000,000
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Marker & Highlighter Products
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Highlighters
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127,000,000
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$222,000,000
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Permanent
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324,000,000
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$246,000,000
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Other
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345,000,000
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$49,000,000
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Total
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796,000,000
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$518,000,000
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Correction Products
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Fluids
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247,000,000
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$238,000,000
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Pens
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203,000,000
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$577,000,000
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Tapes
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128,000,000
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$414,000,000
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Total
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578,000,000
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$1,228,000,000
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INDUSTRY TOTAL
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11,688,000,000
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$6,180,000,000
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Note: Some differences in the unit columns above are too small to be shown. Columns may not add completely due to rounding.
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