Summary

The US market for writing instruments – excluding correction products – was approximately $4.86 billion in 2008 dollars. Correction products added approximately $1.20 billion to that figure to bring the overall size of the market for writing instruments to approximately $6.05 billion consumer dollars.

Note that on an overall basis, this year's estimate is not directly compatible with last year's because of additional reporting on 2 new product categories (Kid's Markers and Washable, Water Markers).

Year-to-year comparative growth amounted to approximately -3%, reflecting the general weakness in the economy.

WIMA 2008 Estimates

Disclaimer
Persons or entities with an interest in the writing industry should not use these figures as their sole source of input regarding strategic business decisions. While TechnoMetrica Market Intelligence believes that the approach taken to develop these estimates is sound, readers of this report should use additional sources of information before making decisions that could affect their marketing efforts or strategic decisions relating to both long and short-term business goals.

TechnoMetrica Market Intelligence believes the information contained in this report is accurate; however, no guarantee can be made regarding the statistical relevance or significance of any quantitative and qualitative information or the views expressed by industry experts.