The US market for writing instruments, excluding correction products, was approximately $4.91 billion in 2006 dollars. Correction products added approximately $1.24 billion to that figure to bring the overall size of the market for writing instruments to approximately $6.1 billion consumer dollars.
PRODUCT |
UNITS SHIPPED 2006 |
MANUFACTURER DOLLAR SALES 2006 |
Pen Products |
||
Ball Point - Retractable |
2,985,000,000 |
$2,013,000,000 |
Ball Point - Stick |
1,607,000,000 |
$417,400,000 |
Gel Ink |
282,000,000 |
$393,000,000 |
Roller Ball |
261,000,000 |
$295,000,000 |
Porous Point |
50,000,000 |
$49,100,000 |
Fountain |
17,000,000 |
$73,700,000 |
Total |
5,201,000,000 |
$3,241,000,000 |
Pencil Products |
||
Wood Encased |
3,773,000,000 |
$393,000,000 |
Mechanical |
564,000,000 |
$663,000,000 |
Colored |
706,000,000 |
$147,000,000 |
Total |
5,043,000,000 |
$1,203,000,000 |
Marker & Highlighter Products |
||
Highlighters |
127,000,000 |
$196,000,000 |
Permanent |
324,000,000 |
$246,000,000 |
Other |
344,000,000 |
$49,000,000 |
Total |
796,000,000 |
$491,000,000 |
Correction Products |
||
Fluids |
247,000,000 |
$239,000,000 |
Pens |
203,000,000 |
$580,000,000 |
Tapes |
128,000,000 |
$416,000,000 |
Total |
578,000,000 |
$1,234,000,000 |
INDUSTRY TOTAL |
11,618,000,000 |
$6,100,000,000 |