1996/1997 Annual Sales Estimates
CATEGORIES |
1996 |
1997 |
1996 |
1997 |
Fountain Pens |
15,000,000 |
14,000,000 |
$57,500,000 |
$52,000,000 |
Ball Point Pens: |
1,075,000,000 |
1,303,000,000 |
$575,000,000 |
$585,000,000 |
Ball Point Pens: |
2,300,000,000 |
2,320,000,000 |
$275,000,000 |
$295,000,000 |
Total: |
3,375,000,000 |
3,623,000,000 |
$850,000,000 |
$880,000,000 |
Roller Pens |
460,000,000 |
454,000,000 |
$265,000,000 |
$279,000,000 |
Porous Point Pens |
185,000,000 |
170,000,000 |
$65,000,000 |
$63,000,000 |
Markers & Highlighters |
700,000,000 |
759,000,000 |
$262,500,000 |
$290,000,000 |
Coloring Markers & Pens |
535,000,000 |
564,000,000 |
$120,000,000 |
$106,000,000 |
Mechanical Pens |
325,000,000 |
400,000,000 |
$210,000,000 |
$230,000,000 |
Cased Pencils |
2,184,000,000 |
2,135,000,000 |
$223,000,000 |
$212,000,000 |
Other |
$65,000,000 |
$59,000,000 |
||
T O T A L S |
7,779,000,000 |
8,119,000,000 |
$2,118,000,000 |
$2,171,000,000 |